SOCIAL MEDIA DESIGN SYSTEM: Speaking to a wider audience with the MetLife brand.

Increase the shareability of MetLife's posts by enabling new, creative forms of visual messaging. Gain new followers and strengthen MetLife's relationships with existing ones by streamlining the amount of corporate presence placed into people’s personal feeds. Evolving MetLife's design system for social media, while authoring quality content, allows the opportunity to connect with customers on a more human level.